ACE is a unique non-profit serving New York City. Their goal is to help formerly homeless adults transition to full time employment and their record speaks for itself. 73% of their Project Stay participants remain employed for at least two years after graduating from the ACE program.
Their goal for this video is to use it to communicate with supporters about their cause. Video offers them the opportunity to make a one to one connection between the people they serve and those who support them.
They chose Design for Social GOOD and our award winning team led by Emmy nominated videographer John O’Boyle to tell their story.
Here are a few ways your non-profit can use videos to help your cause.
• Create a YouTube channel for your nonprofit
• Keep your total video length under 3 minutes
• Highlight individuals who have a compelling story
• End with a call-to-action and list a URL shortcut to a page with additional information