Print Identity Suite for Non-Profit Organization


Design for Social GOOD design team creates an entire print suite for non-profit working to aid formerly homeless adults.

From the intiial logo design we embraced the iterative design process. It’s a design methodology based on a cyclic process of prototyping, testing, analyzing, and refining until we get to the point where both the designer and the client embrace the logo and identity. Our goal was to put a fresh face on their non-profit by incorporating bold design aesthetics with a clean look. From logo to letterhead and envelopes to business cards, the continuity in the design was consistant and the message was clear.


letterhead-design-non-profitDesign for Social GOOD’s design team designed an entire print suite to accompany a new branding campaign for the Association of Community Employment Programs for the Homeless in New York City.

For the past six months we’ve worked with ACE on an entire branding campaign, logo and design suite, photo and video shoots and in the coming week’s we’ll unveil a newly designed and coded website with a wordpress contentent management system.

Working with experts in nonprofit management from Milano The New School for Management and Urban Policy, Design for Social GOOD put together a 100+ page branding report to jump start the entire process.

We’re giving ACE the tools they’ll need to put a face on their organization. A face that represents the thousands of formerly homeless adults they’ve help to transition into the work force. Check back in the coming weeks as we launch ACENewyork.

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