Yesterday we spent the day shooting photos, videos, and capturing audio for the launch of the Design for Social Good animation.

The production team consisted of Pasquale Chieffalo (Motion and Sound designer), Rohini Metharam (3D animator), and Fengyu Hao (2D animator).

This multi-faceted team conceptualized the animation, designed the story boards and today directed the photo and video shoots. Animation launch is expected to be complete in four weeks.

Designing GOOD promo materials, website and a host of other materials has kept us extreemly busy and already we’re working with the Orphan Foundation of America on branding and identity. Known as OFA, this institution is based in Sterling, Virginia and is dedicated to giving foster children a better chance of getting into higher education. Every year over 2000 young people apply for an OFA scholarship. Since 1991, OFA has awarded over $10 million in scholarships to thousands of students in all 50 states. Pretty incredible, right? Well, the GOOD we’re going to do is increase that dollar amount by improving communications with the implementation of social media. With a giant push in funds is a greater push in the number of kids going to college.