Design for Social GOOD’s branding campaign for CHCR, a community health center serving uninsured and low-income residents in Staten Island, NY, continues with several print pieces.

The trifold and postcard will be printed in English and Spanish. Design for Social GOOD produced the print advertisement, “Affordable, Accessible Health Care For All,” for publication in the Staten Island Advance. The image advertisement emphasizes the health center’s mission of providing quality care without regard for a patient’s ability to pay. The trifold, which provides essential information for patients, will be distributed at the medical center. By continuing the blue and orange color scheme for the advertisement and trifold, we reinforced the CHCR brand.

Because a majority of CHCR’s clients speak Spanish as their first language, we thought it was important to produce print materials in both English and Spanish.

This week we finalized a postcard for CHCR to use as an outreach tool to gain new patients and keep in touch with current patients. The postcard also serves to brand the center as a medical clinic that is available to everyone on Staten Island.

Design for Social GOOD provided the photography, design, writing and editing for all the print pieces, including an informational brochure written for the community at large, an annual report and a new website.

We continue to work with CHCR on a multitude of pieces, including a T-shirt, 5th anniversary logo and signage.