The Community Health Center of Richmond continues to embrace their new branding campaign, this time adding a photo shoot to build their library of images.

Stock images rarely embody the true essence of a nonprofit and CHCR knew they wanted to use images in a variety of print web project. By commissioning Design for Social GOOD to photograph their clinic, they own the rights to use hundreds of images for a varitey of needs.

We were carefull to photograph their staff doing a wide variety of activities with patients of various age groups to give an overall feel to the clinic’s work. Whether they’re providing much needed medical care to the poor, reassuring new parents, offering educational information or interacting with staff, CHCR wanted to put a face on their organization. Now they have a cache of images to choose from when designing their new website and print materials.

Photographs: ©2010 Najlah Feanny Hicks/Design for Social GOOD